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Case studies: Marketing for therapists

See some of our success stories, and the results we generate for our clients. We're eager to help you, too!

Therapist Mississauga, Ontario

INITIAL SITUATION

At first, this client was running ads for on their own and asked us for help with getting better results. We did a thorough audit of their ad account and website and noticed some issues that were hindering this company's growth:

  • Unoptimized campaigns

  • Lack of all analytics data (there was no data flow between Jane App and Google Analytics)

  • Not all the conversion actions were tracked (e.g., phone calls)

WHAT WE DID

First off, we set up all the relevant conversions, including so-called micro-conversions to get all the relevant traffic data.

 

Next, we set up a brand-new integration between Jane App and Google Analytics to ensure the correct data flow between these two tools. 

Lastly, we optimized all the campaigns to make sure they produce the best possible results within client's budget.

SCOPE OF SERVICES:

  • Google Ads management

  • Google Maps management

  • Analytics and conversion tracking setup

OUR RESULTS

With all the integrations and optimizations in place, our client is seeing a significant increase in the effectiveness of their campaigns. We:

  • Lowered cost-per-click (CPC) - from $1.63 to $1.32*

  • Increased the number of clicks - from 630 to 1,600+*

  • Increased the number of conversions - from 58 to 241*

DECREASED
CPC

INCREASED
CLICKS

INCREASED
CONVERSIONS

INCREASED
CTR

mississauga-our-results.jpg

* - The results in this case study are based on what client achieved in three months before they started working with us vs. first three months of our cooperation. The number of conversions includes so-called micro-conversions.

Therapist Calgary, Alberta

INITIAL SITUATION

This therapist was never running Google Ads before, so we needed to set up everything from scratch. We assessed the website and recommended our client to create a new landing page for their most important service - trauma therapy.

WHAT WE DID

We set up the Google Ads account as well as other necessary accounts and linked Google Analytics with Jane App. Next, we created a new landing page for our client and set ads specifically for this LP. Ongoing account optimizations are implemented as needed.

OUR RESULTS

Now, thanks to our work, Google Ads is a vital lead generation tool for our client. They see a constant stream of new bookings - within less than 2 months, this company got 17 conversions that are tracked both in Jane App and directly from the website.

We are now working with this client on improving their results even more!

SCOPE OF SERVICES:

  • Google Ads management

  • Landing page design

  • Analytics and conversion tracking setup

calgary-our-results.jpg

Therapist Warsaw, Poland

INITIAL SITUATION

This case study refers to our own therapy practice that's run by Monika. We designed and promoted the whole business from scratch. At first, there was nothing - no assets we could use for future growth.

WHAT WE DID

We came up with everything related to this business, from the name and logo through website up to growth strategy. Apart from referrals, Google Ads was and is the major source of new bookings in this company.

OUR RESULTS

We managed to grow this business from 0 to six figures in less than 2 years using Google Ads only. Thanks to optimized campaign and a well-designed website, this business can thrive online and attract new clients every month. For example, we got 108 bookings in less than 5 months in 2023:

CPC BELOW 2.00 PLN

15-25 BOOKINGS PER MONTH

SCOPE OF SERVICES:

  • Google Ads management

  • Full website design & development

  • Analytics and conversion tracking setup

0-6 FIGURES IN LESS THAN 2 YEARS

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