​Case study: Google Ads for therapists Oakville
See some of our success stories, and the results we generate for our clients. We're eager to help you, too!
Average cost per booking: ~$70.00!
Average CPC: $2.18!
Marketing for therapist in Oakville, Ontario
INITIAL SITUATION
At first, this client was running ads for on their own and asked us for help with getting better results. We did a thorough audit of their ad account and website and noticed some issues that were hindering this company's growth:
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Unoptimized campaigns
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Lack of all analytics data (there was no data flow between Jane App and Google Analytics)
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Not all the conversion actions were tracked
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Landing pages could use more content and more attractive design
WHAT WE DID
First off, we set up all the relevant conversions, including so-called micro-conversions to get all the relevant traffic data.
Next, we set up a brand-new integration between Jane App and Google Analytics and Google Ads to ensure the correct data flow between these tools.
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Lastly, we optimized all the campaigns to make sure they produce the best possible results within client's budget.
Scope of services:
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Google Ads management
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Google Maps management
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Analytics and conversion tracking setup
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Landing pages design
OUR RESULTS
With all the integrations and optimizations in place, our client is seeing a significant increase in the effectiveness of their campaigns. We:
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Lowered cost-per-click (CPC) - from $3.63 to $2.18*
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Lowered the cost per conversion from over $600 to below $100*
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Increased the number of conversions - from 8 to over 50*
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Increased search impression share from <10% to over 26%*
DECREASED
CPC
INCREASED
SEARCH IMPRESSION SHARE
INCREASED
CONVERSIONS
INCREASED
CTR
* - The results in this case study are based on what client achieved in the six months before they started working with us vs. the first three months of our cooperation.