Google Ads for therapists:
Potential clients are looking for you on Google. Are they finding you... Or your competitors?
​Google Ads is the fastest and easiest way to get in front of your potential clients. Discover marketing for therapists that works!
SIMPLE
COOPERATION
NO LONG-TERM CONTRACTS
NO WASTED BUDGET
YOU OWN ALL ACCOUNTS!
AS SEEN ON:
Google Ads for therapists and coaches: Discover our winning strategy!
If you run a therapy/coaching business, Google Ads is the fastest way to reach potential clients and get more bookings. Usually, it's the only sales channel you need! Discover our strategy:
We mostly target the bottom-of-the-funnel keywords and key phrases to reach clients who are ready to book therapy.
We lead potential clients to super-specific landing pages devoted strictly to a service/type of therapy/coaching they are interested in.
We craft compelling client-focused ad copy to encourage your potential clients to book with you.
We continually monitor and optimize your campaigns (including conversion tracking) to ensure they keep generating the best results possible.
Proven Google Ads campaign structure
We start every therapist marketing strategy by running in-depth keyword research and creating the structure for your future campaign. Google Ads have three layers that need to be planned in a well-thought-out manner:
Campaigns
Ad groups
Ads
Our structure is always tailored to your offer and your budget to ensure you use the advertising budget effectively!
Say goodbye to wasted marketing budget!
Conversion tracking as a standard
That's one of the secrets of every successful Google Ads (formerly Google AdWords) campaign. We always set up conversion tracking as a part of our standard service. Typically, conversion tracking allows us to track:
Clicks
Bookings
And other conversion actions (e.g., sign-ups or calls)
As a result, Google knows what kind of clients booked with you and can show your ads to look-alike audiences, thus increasing the effectiveness of your campaigns over time.
We track conversions via Google Analytics and Google Tag Manager.
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We also offer third-party integrations (when technically possible) with such tools as JaneApp and Calendly.
Others charge for conversion tracking. We don't. Why? Because that's ridiculous! :)
Budget optimization: Let every ad dollar work for you & lower cost per booking
The advertising budget is incredibly important when it comes to Google Ads, but there are more factors affecting your account's performance.
One of our main goals is to help you optimize cost per booking so that you get as many bookings as possible within your budget. This includes:
Running a thorough keyword research before starting the campaign
Designing a campaign that's well-thought-out and optimized
Monitoring and optimizing bidding strategies for your account
All to ensure your account is running at full speed and you're not losing money due to low-quality traffic or unoptimized campaigns.
Our clients get bookings for even as low as <$100 per booking!
"I tried Google Ads. It didn't work!"
The truth is that Google Ads is not a magic wand. If your website/offer is poor and your ads are not optimized, you won't succeed on Google (or anywhere else). In order to turn Google Ads into a lead-generation machine, you need to take care of several things. Take a look at the common problems with Google Ads and advertising for therapists in general:
LOW AD BUDGET
There are thousands of companies advertising on Google. You need a sufficient ad budget to be visible enough to get more clients.
Typically, you need an ad budget of at least $1,000 per month.
NO OPTIMIZATION
Our experience shows that about 80% of Google's campaigns are set incorrectly or are not optimized. If you want to make the most of Google Ads, you need to optimize your campaigns on a regular basis.
POOR COPY/LP
Lastly, many campaigns underperform because of poor copy or the low quality of the website/landing page. Your offer is a factor, too! With Google Ads, everything is interconnected; that's why we always examine and work on the big picture.
Book a free Google Ads audit!
If you have a Google Ads account that doesn't deliver expected results, reach out! We will audit it and show you if & where is room for improvement.
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Such an audit will also answer many questions about your campaign's condition and quality.​
In 9 out of 10 cases, your campaign's performance can be improved!
Your roadmap to successful Google Ads campaigns for therapists
First, we audit/set up your Google Ads account along with other Google accounts:
Google Analytics
Google Tag Manager
Google Maps
We structure your account appropriately and create campaigns, ad groups, and ads.
We set conversion tracking and Google Analytics to ensure we get all the traffic data we need.
After 24-48h, your campaign goes live, and soon, you will see the first bookings! After each month, you get a report showing how your campaign performs, along with our growth recommendations.
Boost your Google Ads with local SEO
Almost 50% of all Google searches have local intent. Visibility on Google Maps, as well as on-site local SEO optimization, can boost the results you get via Google Ads and allow you to create a more comprehensive therapist marketing strategy. These two channels create the perfect synergy effect that allows you to GROW.
Reach your local clients more effectively!
SIL KEYWORDS & ON-SITE OPTIMIZATION
We use Service-in-Location keywords in your Google Ads campaigns, on your Google Business Profile, as well as on your website to increase the visibility of your business for people looking for therapy/coaching in their area.
GOOGLE MAPS MANAGEMENT
We take care of your Google Maps account, including its full setup and ongoing management, to gradually build your presence and reputation on Google Maps. This is something we do every month as an integral part of our service.
LOCAL LINK BUILDING
If you want to go far and wide with your local SEO strategy, you need to get more links leading to your website from authoritative industry and local sources. We help you find websites relevant to your business/area and coordinate cooperation with them to get you high-quality backlinks.
See how we help our clients grow!
As a therapist advertising agency, we manage Google Ads for mental health professionals in Canada and the United States. Go to our success stories page to find out more about the results we deliver for them!
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Thanks to working with us, our clients:
Get therapy clients on a regular basis!
Decrease CPC (cost per click)
Increase CTR (click-through rates) and CR (conversion rates)
Avoid mistakes and errors leading to wasted ad budget and poor campaign performance
Online marketing for therapists: Pricing options
STANDARD
$499*
Build your presence on Google and get up to 20 bookings per month
Monthly ad budget between $1,200 and $2,000
Google Ads management + ongoing optimization
(1 campaign per month)
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Keyword research
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Basic Google Maps management
(setup + 1 update per month)
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Live conversion tracking
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Dedicated consultant
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Monthly reports
ADVANCED
$899*
Boost your presence on Google and get up to 40 bookings per month
Monthly ad budget between $2,000 and $4,000
Google Ads management + ongoing optimization
(up to 3 campaigns per month)
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Keyword research
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Full Google Maps management
(setup + 2 updates per month)
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Live conversion tracking
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Additional local SEO
support
(based on your individual situation)
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Dedicated consultant
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Monthly reports
FULL
$2,500+*
Conquer your local area and put getting new clients on auto-pilot. This plan and its pricing are always tailor-made for each client.
Monthly ad budget $4,000+
Google Ads management + ongoing optimization
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Google Maps management
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Keyword research
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Live conversion tracking
(via Google tag on your website)
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Full on-site, local & organic SEO support
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Dedicated consultant & SEO specialist
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Monthly reports
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* Our fees are monthly, and they do not include any external costs, such as the hosting service, advertising budget, backlink-related costs, and applicable taxes (GST for Canadian companies). All prices in CAD. If you operate in a different country, ask us about the fee in your currency. We can discuss the details during our initial consultation.​
Read more about advertising for therapists our blog
Are you ready to get more therapy clients?
Book a free 30-min marketing consultation
You do a fantastic job as a therapist/coach. Your energy should be focused on helping your clients instead of looking for them.
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Are you tired of posting on Facebook groups?
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Therapist directories don't really work?
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You don't want to stress over where your next client is coming from?
Then, we need to talk! We are a Canadian therapist marketing agency and we want to help you get more clients.
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Book a free consultation with us and see how we can help you get new clients on auto-pilot, week after week.
PS. This consultation is free and it doesn't obligate you to work with us.