Case studies: Marketing for therapists
See some of our success stories, and the results we generate for our clients. We're eager to help you, too!
Therapist Mississauga, Ontario
INITIAL SITUATION
At first, this client was running ads for on their own and asked us for help with getting better results. We did a thorough audit of their ad account and website and noticed some issues that were hindering this company's growth:
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Unoptimized campaigns
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Lack of all analytics data (there was no data flow between Jane App and Google Analytics)
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Not all the conversion actions were tracked (e.g., phone calls)
WHAT WE DID
First off, we set up all the relevant conversions, including so-called micro-conversions to get all the relevant traffic data.
Next, we set up a brand-new integration between Jane App and Google Analytics to ensure the correct data flow between these two tools.
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Lastly, we optimized all the campaigns to make sure they produce the best possible results within client's budget.
SCOPE OF SERVICES:
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Google Ads management
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Google Maps management
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Analytics and conversion tracking setup
OUR RESULTS
With all the integrations and optimizations in place, our client is seeing a significant increase in the effectiveness of their campaigns. We:
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Lowered cost-per-click (CPC) - from $1.63 to $1.32*
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Increased the number of clicks - from 630 to 1,600+*
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Increased the number of conversions - from 58 to 241*
DECREASED
CPC
INCREASED
CLICKS
INCREASED
CONVERSIONS
INCREASED
CTR
* - The results in this case study are based on what client achieved in three months before they started working with us vs. first three months of our cooperation. The number of conversions includes so-called micro-conversions.