Case study: Google Ads for therapists in Nanaimo, Vancouver Island, BC
See some of our success stories and the results we generate for our clients. We're eager to help you, too!
Average cost per booking: $119.00
Average CPC (cost per click): $4.27
Web design & marketing for a therapist in Nanaimo, BC
INITIAL SITUATION
Our client was just starting out with a new practice. Although they already had a website, we recommended making changes to it. Initially, we decided to give their existing CMS a try and created a separate landing page specifically for Google Ads.
​
The campaign did generate some bookings, but the results were underwhelming. After conducting several tests and optimizations, we advised the client to rebuild their website entirely and switch to a more user-friendly and flexible CMS—Wix, in this case.
​
Once the new website was up and running, the campaign’s performance improved significantly. The client is now receiving consistent bookings every month!
Scope of services:
-
Google Ads management
-
Full website design & development
-
Analytics and conversion tracking setup
WHAT WE DID
-
We recommended this client to rebuild their website and make it more user- and mobile-friendly (the previous website was not adjusted to mobile devices).
-
We designed a brand-new structure and layout for the client's website
-
We designed the new website using Wix
-
We created a contact form so that clients could book with this client easily
​
Below, you can see selected parts of our client's new website:
(scroll down to see Google Ads results)
GOOGLE ADS
Once the website was done, we created everything for the Google Ads campaign:
-
We run keyword research to recommend services that should be promoted on Google
-
We created all the necessary accounts (i.e., Google Tag Manager, Google Maps, etc.)
-
We created the campaign's structure along with all the ads and additional assets
​
After all that was done, we started to see better and better results:
20+ BOOKINGS IN JUST 2 MONTHS
CPC BELOW $4.50
>3% CONVERSION RATE
Take a look at the screen below to see how conversions (bookings) started to go up after changing the website:
This chart shows one very important thing. If your account seems to be working fine, sometimes, you need to focus on your website and your offer. Keep in mind that Google Ads is not a magic wand; it's only as effective as your offer.