THERAPIST MARKETING | CANADA & UNITED STATES

Google Ads for therapists:

Potential clients are looking for you on Google. Are they finding you... Or your competitors?

Google Ads is the fastest and easiest way to get in front of your potential clients. Discover marketing for therapists that works!

Book Free Consultation

SIMPLE
COOPERATION

NO LONG-TERM CONTRACTS
(just 3-month requirement)

NO WASTED BUDGET

YOU OWN ALL ACCOUNTS

AS SEEN ON:

designer practice podcast about google ads

Google Ads for mental health therapists:
The only strategy you need to succeed

If you run a therapy/coaching business, Google Ads is the fastest way to reach potential clients and get more bookings.

Usually, it's the only sales channel you need!

We target the bottom-of-the-funnel keywords and key phrases to reach clients who are ready to book therapy.

We craft compelling client-focused ad copy to encourage your potential clients to book with you.

We lead potential clients to super-specific landing pages devoted strictly to the advertised service/type of therapy

We continually monitor and optimize your campaigns (including conversion tracking) to ensure they keep generating the best results possible.

Proven Google Ads campaign structure

We start every therapist marketing strategy by running in-depth keyword research and creating the structure for your future campaign. Google Ads have three layers that need to be planned in a well-thought-out manner:

Campaigns

Ad groups

Ads

Our structure is always tailored to your offer and your budget to ensure you use the advertising budget effectively!

BENEFIT FROM LOOKALIKE AUDIENCES

Conversion tracking as a standard

That's one of the secrets of every successful Google Ads (formerly Google AdWords) campaign. We always set up conversion tracking as a part of our standard service. Typically, conversion tracking allows us to track:

Bookings

Calls

Form Submissions

Sign-ups

As a result, Google knows what kind of clients booked with you and can show your ads to look-alike audiences, thus increasing the effectiveness of your campaigns over time.

We track conversions via Google Analytics and Google Tag Manager.

We also offer third-party integrations (when technically possible) with such tools as JaneApp and Calendly.

Others charge for conversion tracking. We don't. Why? Because that's ridiculous! :)

LOWER THE COST PER BOOKING

Budget optimization: Let every ad dollar work for you

The advertising budget is incredibly important when it comes to Google Ads, but there are more factors affecting your account's performance.

One of our main goals is to help you optimize cost per booking so that you get as many bookings as possible within your budget. This includes:

Our clients get bookings for even as low as <$50 per booking!

Running keyword research before starting the campaign

Monitoring and optimizing bidding strategies for your account

Designing a campaign that's well-thought-out and optimized

All to ensure your account is running at full speed and you're not losing money due to low-quality traffic or unoptimized campaigns.

I tried Google Ads. It didn't work!

The truth is that Google Ads is not a magic wand. If your website/offer is poor and your ads are not optimized, you won't succeed on Google (or anywhere else). In order to turn Google Ads into a lead-generation machine, you need to take care of several things. Take a look at the common problems with Google Ads and advertising for therapists in general:

LOW AD BUDGET

There are thousands of companies advertising on Google. You need a sufficient ad budget to be visible enough to get more clients.

Typically, you need an ad budget of at least $1,000 per month.

NO OPTIMIZATION

Our experience shows that about 80% of Google's campaigns are set incorrectly or are not optimized. If you want to make the most of Google Ads, you need to optimize your campaigns on a regular basis.

POOR COPY/LP

Lastly, many campaigns underperform because of poor copy or the low quality of the website/landing page. Your offer is a factor, too! With Google Ads, everything is interconnected; that's why we always examine and work on the big picture.

Your roadmap to successful Google Ads campaign for your private practice

First, we audit/set up your Google Ads account along with other Google accounts:

Google Analytics

Google Tag Manager

Google Maps

Step 1

We structure your account appropriately and create campaigns, ad groups, and ads.

Step 2

We set conversion tracking and Google Analytics to ensure we get all the traffic data we need.

Step 3

After 24-48h, your campaign goes live, and soon, you will see the first bookings! After each month, you get a report showing how your campaign performs, along with our growth recommendations.

Step 4

See how we help our clients grow!

As a therapist advertising agency, we manage Google Ads for mental health professionals in Canada and the United States. Go to our success stories page to find out more about the results we deliver for them!

Thanks to working with us, our clients:

Get therapy clients on a regular basis!

Decrease CPC (cost per click)

Increase CTR (click-through rates) and CR (conversion rates)

Avoid mistakes and errors leading to wasted ad budget and poor campaign performance

Success stories

MEET OUR TEAM

We can't wait to boost your mental health business!

Together, we will help you scale your business and put getting new clients on auto-pilot. Get to know your new marketing team! :)

MIKE ZOLADKOWSKI

I'm a digital marketing specialist and copywriter with 14+ years of experience in various sectors, including mental health services. I will design your website and set and optimize your presence on Google so that you get results as quickly as possible. It's time to boost your therapist marketing!

PPC Management

Content/Copy

Strategy

MONIKA ZOLADKOWSKA

I'm a trained psychotherapist and educator with 13+ years of work experience with adolescents and adults. I've had a private practice for over 3 years. I will make sure your campaigns and your website resonate with your target audience.

Web design

Strategy

Supervision

GOOGLE ADS MANAGEMENT PRICING

Start online marketing for therapists with us

Google Ads for private practices

$550 CAD / $420 USD*
per month

Build a presence on Google and get up to 20 bookings per month

Monthly ad budget between $1,300 and $2,000

Google Ads management + ongoing optimization
(up to 2 campaigns per month)

Keyword research

Limited Google Maps management

(1 update per month)

Live conversion tracking

Monthly reports

Google Ads for group practices

$750 CAD / $520 USD*
per month

Build a presence on Google and get up to 50 bookings per month

Monthly ad budget between $2,000 and $5,000

Google Ads management + ongoing optimization
(up to 4 campaigns per month)

Keyword research

Full Google Maps management

(optimization + weekly updates)

Live conversion tracking

Monthly reports

Add-ons

Every additional campaign in Google Ads: $100 USD / $150 CAD per month

Local link building: $50-100 USD / $100-150 CAD per link

Citation building: $20 USD / $30 CAD per link

IMPORTANT: Link building and citation fees cover our work to find, submit and verify the link. Any paid placements on third-party sites are not included.

Let's talk about pricing

* Our fees are monthly, and they do not include any external costs, such as the hosting service, advertising budget, backlink-related costs, and applicable taxes (e.g., GST for Canadian companies).