Marketing for therapists and coaches:
Our 3-step formula to grow your business
To grow your therapy/coaching business, you need an effective marketing strategy that will get more potential clients through your door on a regular basis. Discover our process:
First, we work on your brand - we optimize your website's structure, offer, and copy to make it attractive to potential clients. We may also tweak other elements if needed, e.g., design new landing pages.
Next, we set up your presence on Google using Google Ads and local SEO strategies so that potential clients can easily find you. We also configure analytics for your website to measure the effectiveness of our campaigns.
Growth & Optimization
The last step is ongoing optimization - we continually work on your presence online to generate the best results - a constant stream of new bookings so that you can easily grow your therapy/coaching business.
See our success stories!
Improvement of the existing account and campaigns. Lowered CPC, improved clicks, conversions, and CTR. ROAS over 7.
Google Ads set up from scratch. 10+ bookings per month after just 3 months of cooperation with a limited budget.
Zero to six figures in less than 2 years thanks to Google Ads and referrals.
15-25 bookings per month.
Step 1: Great website design
(There is a formula for websites that sell)
Having a successful website that attracts clients like crazy is not a question of luck or some magic bullet.
It's always the result of putting several crucial elements together. And we have them all!
SALES FUNNEL
Your website should lead potential clients from the first initial interest to booking therapy with you. Marketers call this process a sales funnel. We design websites that lead clients from the top of the funnel right to the bottom, where the client is ready to book therapy with you.
EFFECTIVE COPY & OFFER
Good texts that encourage clients to get in touch with you are invaluable. We have 12+ years of experience in creating texts that grab readers' attention. However, the copy is always the result of your offer; that's why before we start writing the first sentence, we analyze and optimize your offer. This is an essential element of every successful website and company.
LEAD MAGNET
Clients need a reason to book with you and not with your competition. That's what lead magnet is for. It's a final trigger encouraging a potential client to reach out. A website without a lead magnet will never be as effective at attracting potential clients as it could be. That's one of the reasons our clients succeed - they all have a lead magnet on their websites!
SUPER-SPECIFIC LANDING PAGE(S)
If you offer more than one service/type of therapy, each service should have a tailor-made landing page that's devoted only to this particular type of service. We analyze your offer to see what landing pages should be created to attract more clients.
Step 2A: Google Ads for therapists
If you run a therapy business, Google Ads (formerly Google AdWords) is the fastest way to reach potential clients and get more bookings. Usually, it's the only sales channel you need! Discover our strategy:
KWs
We target only the bottom-of-the-funnel keywords and key phrases to reach clients who are ready to book therapy.
We lead potential clients to super-specific landing pages devoted strictly to a service/type of therapy they are interested in.
We craft compelling client-focused ad copy encouraging your potential clients to take action NOW!
We continually monitor and optimize your campaigns (including conversion tracking) to ensure they keep generating the best results possible.
Step 2B: Local SEO for therapists
Almost 50% of all searches on Google have local intent. Visibility on Google Maps, as well as on-site local SEO optimization, can boost the results you get via Google Ads. These two channels create the perfect synergy effect that allows you to GROW.
SIL KEYWORDS & ON-SITE OPTIMIZATION
We use Service-in-Location keywords in your Google Ads campaigns, on your Google Business Profile, as well as on your website to increase the visibility of your business for people looking for therapy in their area.
GOOGLE MAPS MANAGEMENT
We take care of your Google Maps account, including its full setup and ongoing management to build your presence and reputation on Google Maps gradually. This is something we do every month as an integral part of our service.
LOCAL LINK BUILDING
If you want to go far and wide with your local SEO strategy, you need to get more links leading to your website from authoritative industry and local sources. We help you find websites relevant to your business/area and coordinate cooperation with them to get you high-quality backlinks.
Step 3: Ongoing optimization
The internet is a very dynamic environment. What worked yesterday may not work today. That's why it's crucial to continually monitor your account's and website's performance and respond to what's going on. We do that on a regular basis and use tools that give us insight into what can be improved. This way, you can stay on top of things for many months and years to come.
SESSION RECORDINGS
We use session recording software to understand what actions users are taking on your website. It's a great input showing us what can be improved concerning your landing pages.
ACCOUNT OPTIMIZATION
We continually monitor your account's performance and react to potential problems or benefit from new opportunities. Your account is in constant flux, you can't just let it run and forget about it.
MONTHLY
REPORTS
You get monthly reports summarizing our work in the past month. This way you can keep tabs on what's going on and have full insight into our work.
A marketing strategy designed with you in mind!
We don't work with everyone. We do marketing for mental health therapists we can help based on our knowledge and experience.
MARKETING FOR THERAPISTS
We help psychotherapists, counsellors, psychologists, family therapists, and other mental health professionals grow and scale their practice on a regular basis.
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With effective marketing for therapists, you can build your presence on Google, attract more traffic to your website, and get more bookings.
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Ultimately, this directly translates to a profitable and stable business where you don't have to worry about getting new clients - they are coming TO YOU, fully on auto-pilot!
We can't wait to boost your business!
Together, we will help you scale your business and put getting new clients on auto-pilot.
Mike
I'm a digital marketing specialist and copywriter with 12+ years of experience in various sectors, including mental health services. I will design your website, setup, and optimize your presence on Google so that you GET RESULTS. It's time to boost your therapist marketing!
Monika
I'm a psychotherapist and educator with 13+ years of work experience with adolescents and adults. I've been running my private practice for over 2 years now. I will make sure your campaigns and your website resonate with your target audience.
Therapist marketing agency: Pricing
You can choose one of three pricing plans depending on your ad budget and growth ambitions. If you're looking for something tailor-made for your company - we are happy to talk about your requirements during our initial consultation!
STEP 1:
BRAND OPTIMIZATION/NEW WEBSITE
FROM $799*
one-time cost
We optimize your website & offer so that it's attractive to potential clients. If you don't have a website, we create one for you based on our proven template and structure. The specific cost depends on the scope of the service, and it typically ranges between $799 and $1,299.
STEP 2:
BASIC
$499*
Build presence on Google and get up to 20 bookings per month
Monthly ad budget between $1,000 and $2,000
Google Ads management + ongoing optimization
(1 campaign per month)
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Keyword research
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Basic Google Maps management
(setup + 1 update per month)
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Live conversion tracking
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Dedicated consultant
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Monthly reports
ADVANCED
$899*
Boost your presence on Google and get up to 40 bookings per month
Monthly ad budget between $2,000 and $5,000
Google Ads management + ongoing optimization
(up to 3 campaigns per month)
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Keyword research
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Full Google Maps management
(setup + 2 updates per month)
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Live conversion tracking
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Additional local SEO
support
(based on your individual situation)
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Dedicated consultant
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Monthly reports
PREMIUM
$2,500+*
Conquer your local area and put getting new clients on auto-pilot. This plan and its pricing is always tailor-made for each client.
Monthly ad budget $5,000+
Google Ads management + on-going optimization
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Google Maps management
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Keyword research
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Live conversion tracking
(via Google tag on your website)
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Full on-site, local & organic SEO support
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Dedicated consultant & SEO specialist
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Monthly reports
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* Our fees are monthly, and they do not include any external costs, such as the hosting service, advertising budget, backlink-related costs, and applicable taxes (GST for Canadian companies). All prices in CAD. If you operate in a different country, ask us about the fee in your currency. We can discuss the details during our initial consultation.
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If you have a really good website, step 1 is limited just to setting conversion tracking on your website and linking it with other Google tools.
Find out more about our
marketing agency for therapists
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How can you be sure this strategy works?We have over 12 years of experience in digital marketing. We are certified in Google Ads, SEO, and copywriting. We put together all the elements you need to succeed online and enjoy a constant stream of new bookings. However, you always have to keep in mind that there are dozens of factors at play, and sometimes finding the perfect combination that resonates with your target audience can take some time. Check our success stories.
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When will I see the first results?First, we need to make sure your website is optimized for sales. The first part of our work can take up to 2 weeks (on average). Next, we fire up your Google accounts. Once this stage is on, the first bookings can come as shortly as within a few days. However, we always advise our clients to give a few weeks (two months minimum) for the campaign to jumpstart. It has a lot to do with the way Google works. Their algorithms need to have time and enough data to hone in on your campaign. Plus, Google can take up to 2 days to approve the new campaign, especially in the healthcare sector. Every time, we do whatever we can to get your campaign up and running as quickly as possible.
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Do I have to commit long-term?No! We can sign a cooperation agreement with just one-month termination period.
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Who owns the website/Google accounts?You! We act as managers of your accounts, but throughout the whole cooperation, you maintain full control and ownership of your accounts as well as your website. We believe it's the only fair option, keeping you behind the steering wheel.
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How do I know the ads you're going to run are good?First off, we have a broad copywriting experience. We've written thousands of ads for Google and other advertising platforms. But we fully understand that you want to know what's going on with your ads. That's why, before your campaign goes live, we have a short online meeting during which we go through every single element of your campaign. If you don't like any element of the campaign, we are happy to adjust it to your requirements! 😊
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What CMS systems do you use?Currently, we're working with WordPress and WIX. In the future, we're planning on expanding to other CMS systems. However, if you're looking for a website for your practice, WP and WIX are more than enough, as both systems are safe, efficient, and flexible, enabling us to shape your website exactly the way we need to get you more business.
